There has been a growing number of concern over how hassle is spelled on Farley’s Castle. The truth behind the matter is that it is a marketing technique.  For example in Chicago there is a newspaper stand called ‘Kaage’s Korner’.  For those who can not find the misspelled word it is the corner spelled with a ‘K’.  This is used as a great marketing technique for three reasons.  The first reason is that is helps people remember the name or logo of the company.  The second reason is that makes your company different, it brings you away from the norm.  The last and biggest reason is that gets people talking!  For more marketing advice please feel free to email me!